Website structure refers to the organization and layout of the different pages and elements on a website.
At the same time, SEO (Search Engine Optimization) is optimizing a website to improve its visibility in search engine results.
A well-structured website is essential for SEO because it helps search engines understand its content and crawl and index the pages more efficiently.
A clear and intuitive website structure, with a logical hierarchy of pages, a straightforward navigation menu, and good organized content, make it easy for users and search engines to find the information they want.
Website structure also plays a role in how search engines understand the site’s content and determine the site’s relevance and authority. The content on your website also play very important role to improve the site structure.
A well-structured site with clear headings, subheadings, and URLs, can help search engines understand the context of the content and to rank the site higher in search results.
Additionally, a well-structured website makes it easy for search engines to discover new pages and understand the relationships between different pages on the site.
This is important because it helps search engines understand the site’s overall structure and how the different pages on the site are related.
In this article, we’ll briefly go over the Top Most Important Factors of Website Structure, which are vital for every website.
A properly designed website structure makes a website easier for visitors and web crawlers to discover.
What is a website’s structure?
A website’s structure refers to the organization and layout of the different pages and elements on the site.
This includes the hierarchy of the pages, and the allow good menu, the use of headings and subheadings, and the placement of images, videos, and other media.
A well-structured website makes it easy for users to find the information they are looking for and understand the site’s organization.
It also helps search engines understand the content on the site, which can improve the site’s visibility in search results.
How to properly create a website structure?
Here we discuss the Top Most Important Factors of Website Structure are given below:
- Hierarchy: Organize the pages of your site into a logical hierarchy, with the most important pages at the top and the least important pages at the bottom.
- Navigation: Create a straightforward and intuitive navigation menu that makes it easy for users to find the pages they are looking for. Keep the menu simple and avoid clutter.
- Headings and subheadings: Use subheadings and headings to divide the information on your website into sections. It makes it easier for visitors to scan and locate the information they’re seeking.
- URLs: Use clear and descriptive URLs that reflect the organization of your site and the content on each page.
- Sitemap: Create a sitemap that gives an overview of the website’s structure. This helps search engines navigate and comprehend your website.
- Mobile friendly or responsive design: Make sure the website can adjust to various screen sizes and offers a positive experience for users viewing it on mobile devices.
- Accessibility: Make sure the website is accessible to people with disabilities by adding alternative text to images, providing clear contrast, and designing pages that are easy to navigate.
- Test: Test your website structure with a group of users to get feedback on its usability and make adjustments accordingly.
What are Friendly URLs?
Friendly URLs, also known as “easily read by users” or “clean” URLs, are web addresses that are easy for users and search engines to understand.
They typically include the page’s main keywords and use hyphens to separate words rather than using special characters or numbers.
For example, a friendly URL for an article about “how to create a website structure” might be:
While a non-friendly URL for the same article might look like this:
Friendly URLs are better for SEO because they make it clear what the page is about, and search engines more easily index them.
They also make it easier for users to understand the page’s content and share the links. Using friendly URLs is a best practice for website structure and SEO.
Some CMS or frameworks, like WordPress, have built-in options for friendly URLs, and others require some configuration on the server side.
What is Crawl Budget?
The term “crawl” budget can be that’s used to refer to the number of resources an engine like Google allocates to crawling and indexing pages of a site.
Various aspects, such as the number of pages available on the website, the quality and relevancy of the contents, and the overall structure, can determine a crawl’s budget.
Search engines use web crawlers to scan and index the pages on a website regularly. The more pages a site has, the more resources the search engine will allocate to crawling and indexing them.
Similarly, the better the quality and relevance of the content, the more likely the search engine is to allocate more resources to crawling and indexing the site.
A website with a high crawl budget is more likely to be frequently and thoroughly indexed by search engines, which can lead to higher visibility in search results.
On the other hand, a low crawl budget can result in a site being less frequently indexed, making it harder for users to find the site in search results.
To optimize your site’s crawl budget, you can focus on creating high-quality, relevant content, organizing your site in a logical and simple structure,
Also, use techniques like XML sitemaps, robots.txt files, and 301 redirects to help search engines understand the structure of your site. You can also optimize your website speed and avoid technical issues that make it complicated for search engines to crawl your site.
What is a Site map?
A sitemap is a file that lists every page on a website with details about each page, including when it was last updated, how frequently it gets updated, and how relevant it is.
Sitemaps help search engines understand the structure of a website and discover new pages that have been added to the site.
There are two types of sitemaps:
- XML sitemaps
- HTML sitemaps
XML sitemaps are designed for search engines and provide detailed information about each page on the site, such as the date it was last updated and its importance.
HTML sitemaps are designed for human users and provide a hierarchical view of the site’s structure, making it easy for users to find the pages they are looking for.
To create a sitemap, you can use a sitemap generator tool or manually create one by listing all of the pages on your site in an XML or HTML file.
Once the sitemap is created, you can submit it to search engines like Google and Bing, which will use the information in the sitemap to crawl and index your site.
It can help search engines crawl and index your site more efficiently. Additionally, some CMS, like WordPress, have plugins or in-built options to create a sitemap automatically.
A site map is an essential part of website structure, so we always take advantage of this step.
The site map also helps crawlers to index sites on different pages and, on the other hand, navigate the crawlers to understand the website structure easily.
An HTML site map is used to navigate the users and increase the user experience. Any new or existing users quickly move within your site with the help of an HTML sitemap.
Sitemap helps search engines understand your website’s arrangement, making it easier for them to crawl and scan your pages, enhancing your search engine rankings, and helping users find what they’re looking for.
Page loading time in SEO:
Page loading time, also known as page speed, is a critical factor in SEO. Search engines like Google use page loading time as one of the ranking factors for websites.
A faster-loading website will generally receive a higher ranking in search engine results than a slower-loading website.
There are several reasons why page loading time is essential for SEO:
- User experience: Users expect web pages to load quickly, and if a page takes too long, they will likely leave the site, leading to a high bounce rate. High bounce rates signal to search engines that the site needs to provide a better user experience.
- Mobile optimization: With the increasing use of mobile devices to access the internet, page loading time is even more critical. Mobile users may be on a slower network, and if a page takes too long to load, they are more likely to abandon the site.
- Crawl Budget: Search engines also need more time and resources to crawl and index a website. A faster-loading website will allow search engines to crawl and index more pages, which can help improve the site’s visibility in search results.
To optimize page loading time, you can:
- Optimize images, videos, and other media by compressing them to reduce the file size.
- Minimize the use of redirects and unnecessary code.
- Use a content delivery network (CDN) to distribute your content.
- Use browser caching to store commonly used resources on the user’s device.
- Use website speed test tools to analyze and improve the speed of your website.
- Following these best practices can improve your website’s page loading time and boost its visibility in search results.
Website structure and SEO are closely related. A well-structured website makes it easy for search engines to understand the content on the site and to crawl and index the pages more efficiently, which can lead to higher visibility in search results.
Additionally, a well-site architecture makes it easy for users to find the information they want, improving user experience and positively impacting your site’s ranking.